About the Digital business managment (Marketing) Programme

"The Digital Business Management (Marketing) program at IDU is designed for students who want to understand modern digital technologies and effectively manage businesses in the online environment. The curriculum includes digital marketing, data analytics, e-commerce, product management, customer engagement, and the development of online strategies. The program is practice-oriented: students work on real-world cases, develop marketing strategies, analyze markets and customer behavior, launch advertising campaigns, and learn how to promote products and brands across digital channels. Developed in line with international standards and current market demands, the program helps students build a strong portfolio, gain practical skills, and develop managerial thinking essential for a successful career in digital business and marketing. The Digital Business Management (Marketing) program at IDU is ideal for those who want to grow at the intersection of business, technology, and marketing and become in-demand professionals in the digital economy."